# Sending emails from Shopify stores in 2024: what changes

**Data di pubblicazione:** 28/08/2025

**Autore:** Tunca editorial team

**Servizio correlato:** Consulting & Support - https://tunca.it/en/consulting-and-support

**Categoria:** Shopify

## Estratto

In January 2024 Shopify announced changes to email sending. Stores must configure SPF, DKIM and DMARC to comply with Google and Yahoo requirements.

## Contenuto

In January 2024, Shopify contacted all Partners to announce changes related to email sending. To comply with Google and Yahoo requirements, stores will need to send emails with a cryptographic signature.
Emails sent by Shopify after February 1, 2024
If stores do not configure the cryptographic signature, Shopify will replace the sender address with store@shopifyemail.com.
To meet the requirements:

Keep the complaint rate below 0.3%
Authenticate Shopify to send emails on behalf of your domain
Have a DMARC policy with a minimum setting of p=none

What to do
Set up SPF, DKIM, and DMARC for your sending domain:

SPF: indicates that Shopify is authorized to send mail
DKIM: a digital signature that certifies the legitimate sender
DMARC: tells the recipient what to do with messages that fail the checks

Where are these protocols configured?
In the DNS server of the domain name. For each one, you need to modify or add a DNS record.

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Articolo originale: https://tunca.it/blog/sending-emails-from-shopify-stores-in-2024-what-changes