AI-driven advertising campaign management

A Tunca service: your Google and Meta campaigns are managed by an AI that knows your store, including orders, margins and catalog. It analyses, cross-references data, proposes and adjusts. Under human supervision.

The service

An AI trained on your store's data

Sonar is our app that keeps a synchronised copy of your campaigns and makes it available to Tunca's in-house AI, the same one connected to your e-commerce or website. Campaigns are read together with what happens in the store, not in isolation inside the ad platform. Sonar connects to your accounts through the official Google Ads API, Google Merchant Center API and Meta Marketing API.

Cross-references data

Spend, clicks and conversions per campaign and per day, placed next to orders, margins and stock. Not which campaign gets the most clicks, but which one brings profitable sales.

Proposes solutions

Proposals come from that cross-referencing: move budget where margins hold, stop what spends without converting, add negative keywords, open new Search or Meta campaigns ready to be activated.

Executes and verifies

Actions on campaigns are carried out by the AI, after approval: it applies the change, re-reads the actual state on the channels and checks that it matches. No manual work across dashboards.

Adjusts over time

Hourly sync, history kept even for removed campaigns, changes made outside Sonar detected and flagged. Fine-tuning is continuous, not an occasional audit.

How it works

Every change goes through an approval

The AI proposes, a person approves, Sonar applies and verifies.

Proposal with before and after

Every action is a proposal showing how the campaign is and how it would become. It is applied only after explicit approval, from the panel or in chat.

Configured limits

Daily budget cap, maximum percentage increase, maximum number of actions per proposal. If a proposal exceeds them it is not applied, even when approved.

Verification after application

Once changes are applied, Sonar re-reads the actual state on the channels and compares it with the expected one. Differences are flagged.

Google and Meta in one place

Google Ads, Merchant Center and Meta Ads in a single mirror, synced every hour. Rejected Meta ads and disapproved Merchant products are visible in the details.

Per-user permissions

Read-only, propose or approve: set for each user. You can leave everything to us, keep the approval for yourself, or manage directly.

Two ways to use it

Managed by us, or on your own

Managed by Tunca

The main service: we manage your campaigns with Sonar. You receive analyses and proposals grounded in your data, approve when needed, and we take care of the rest. On request you can have direct access to view or approve.

On your own

Reserved for clients with an ongoing project: you connect Sonar to your Claude and work yourself, with the same AI trained on your store and the same approval rules. We remain available.

Sonar is an internal Tunca tool: our team uses it to manage our own clients' advertising accounts, and it is not software sold to third parties. Direct access is enabled only at the client's request.

The assistant never talks directly to the advertising platforms: it proposes, and changes are applied by Sonar after approval, then verified.

Other services

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Want to entrust us with your campaigns?

Sonar is reserved for Tunca clients: we connect it to your ad accounts and your e-commerce, and together we decide how much you want to delegate.

Let's talk