Your campaigns, followed with method
Management of Google Ads and Meta Ads campaigns: we connect them to the store, then review them regularly, with a fixed checklist and an AI trained on your data.
A service for those who invest in advertising without a dedicated digital agency.
Who it is for
Do you recognise one of these situations?
We see them often. For each one, what changes when we follow your campaigns.
You follow the campaigns yourself, when there is time
Today
Someone looks at them only when something goes wrong. The budget stays where it was, expired promotions linger.
What changes
Reviews arrive at a fixed cadence, with the proposals ready and the numbers behind them. You approve, we do the rest.
You have an agency, but the budget no longer justifies it
Today
The agency's cost weighs too much compared to what you invest, and you don't always know what is being done on your accounts.
What changes
Consistency and control, without a team to maintain: you see every change first, with the before and after, and the campaigns stay connected to the store.
You want to start investing, without burning budget
Today
The store works, but you have never run campaigns and fear spending without understanding what is going on.
What changes
We start from goals, margins and products to push. The first campaigns are born with clear limits and we review them from the very first weeks.
The service
What it includes
An initial activity that connects campaigns and store, then ongoing review work.
Setup
Connection of the Google Ads, Merchant Center and Meta accounts through the official APIs, and connection to the store. An initial session to gather the context: goals, margins, seasonality, products to push or to clear out.
Periodic management
Reviews at a fixed cadence on the period's data, with a checklist that does not change. Every change is proposed with the numbers behind it; at the end, a summary of what changed and what is still to do.
The periodic reviews
What we check
The same checks at every review, on the period's data.
Search terms
Exclusion of off-target searches; new keywords where searches bring sales.
Keywords and ads
Pausing what spends without converting, backed by the period's data.
Budget
Shifted towards the campaigns that bring sales, within the agreed limits.
Merchant Center and Meta
Disapproved products and rejected ads, reported with the reason.
Ad copy
Checks for expired promotions, changed prices, products no longer available.
Anomalies
Spend spikes, visibility drops, changes made outside the system.
How we work
Every change goes through an approval
The same path at every review: from the store's context to approval.
Sonar, our app, is the tool that makes it possible.
How Sonar worksWhat we need from you
- Access to the advertising accounts: they stay yours and you can revoke it at any time
- A contact person who approves the proposals, or the delegation for us to do it
- An initial session on the store's goals, margins and priorities
- Conversion tracking active on the store
Before we start
It starts with a check
Your store does not have to be one we built. Before the reviews we set up the system and check that product and business data are in place and consistent: catalogue, margins, conversion tracking. If something is missing, we fix it together before starting; if the store needs a broader intervention, there are the relaunch and consulting services.
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Let's talk about your campaigns
A half-hour discovery call, with no strings attached: tell us how you invest today and we will tell you if and how we can help.