Sonar, our app for advertising campaigns

It lets Tunca's AI see what is happening in Google Ads, Merchant Center and Meta Ads campaigns and step in to change them, with the store data alongside. It is the internal tool we use to follow our clients' campaigns.

How it works

From context to approval

Six steps, a structured and consistent process for your campaigns.

How Sonar works: from the business context to approval Tunca's AI, with Sonar 01 Business context goals, margins, seasonality, store 02 Campaign data Google Ads, Merchant Center, Meta Ads 03 Comparison with the goals period numbers against the goals 04 Action plan budget, pauses, keywords, new campaigns 05 Proposal of the actions before and after, within the set limits Person or another AI 06 Approval a person, or another AI Sonar applies the changes and verifies them on the channels. The next review starts again from the context.
How Sonar works: from the business context to approval

Two ways to use it

Managed by us, or on your own

Managed by Tunca

The main service: we manage your campaigns with Sonar. You receive analyses and proposals grounded in your data, approve when needed, and we take care of the rest. On request you can have direct access to view or approve.

The campaign management service

On your own

Reserved for clients with an ongoing project: you connect Sonar to your Claude and work yourself, with the same campaign and store data and the same approval rules. We remain available.

Sonar is an internal Tunca tool: our team uses it to manage our own clients' advertising accounts, and it is not software sold to third parties. Direct access is enabled only at the client's request.

The assistant never talks directly to the advertising platforms: it proposes, and changes are applied by Sonar after approval, then verified.

Your advertising accounts remain yours: Sonar connects to them through the official APIs with access you can revoke at any time, and all history stays in your accounts.

Permissions are set per user: read only, propose or approve.

Other services

eCommerce Development

We build or improve your Shopify store: from analysis to go-live, with design, integrations and training.

Learn more

Consulting & Support

Strategic consulting and ongoing technical support to make your eCommerce work better.

Learn more

Advertising campaign management

Your Google and Meta campaigns followed with periodic reviews and method, connected to the store, with Sonar. For those who invest without a dedicated digital agency.

Learn more
See all services

Want us to follow your campaigns with Sonar?

We connect your advertising accounts and your store, check product and business data, then the periodic reviews begin.

Discover the campaign management service