Integrated email marketing in Shopify: how to reduce costs and simplify work
Email marketing is still one of the most effective tools for increasing online sales and building customer loyalty. Despite the rise of social media and paid campaigns, email remains a direct, personal channel with one of the highest ROIs in digital marketing. The challenge for many Italian merchants is finding a simple and sustainable way to manage it. Often, they rely on external software like Mailchimp or Klaviyo, which come with additional costs and require separate management from the store.
The good news is that with Shopify you can manage all your email marketing directly from the platform, leveraging native tools already integrated with your store.
Why use Shopify's built-in email marketing
- Cost reduction: Shopify Email has very competitive pricing.
- Centralized management: all data stays within Shopify.
- Greater effectiveness: segments, automations, and campaigns work together.
- Scalability: you can start with simple automations and grow gradually.
Shopify's email marketing tools
- Shopify Email: Create, send, and monitor newsletters and promotional campaigns. Drag&drop editor, pre-built templates, checkout buttons, discounts, and featured products.
- Shopify Forms: Popups or inline forms to collect subscriptions. Every contact is added to the customer database.
- Customer segmentation: Segment based on behaviors, orders, average spend, or geographic area.
- Shopify Automations: Welcome emails, abandoned cart recovery, post-purchase thank-you emails, winback campaigns.
Benefits for Italian merchants
- Real savings: reduce subscriptions to third-party software.
- Operational simplicity: no technical expertise required.
- Centralized data: every interaction stays in Shopify's native CRM.
- Higher conversion: automations and segmentation increase recurring sales.
Where to start
- Add a subscription form and set up a welcome series
- Send a monthly newsletter with news or promotions
- Set up an abandoned cart recovery email
Conclusion
Shopify's built-in email marketing is a competitive advantage. It allows Italian merchants to reduce costs, simplify management, and build lasting relationships with their customers.