Sending emails from Shopify stores in 2024: what changes

In January 2024, Shopify contacted all Partners to announce changes related to email sending. To comply with Google and Yahoo requirements, stores will need to send emails with a cryptographic signature.

Emails sent by Shopify after February 1, 2024

If stores do not configure the cryptographic signature, Shopify will replace the sender address with store@shopifyemail.com.

To meet the requirements:

• Keep the complaint rate below 0.3%
• Authenticate Shopify to send emails on behalf of your domain
• Have a DMARC policy with a minimum setting of p=none

What to do

Set up SPF, DKIM, and DMARC for your sending domain:

• SPF: indicates that Shopify is authorized to send mail
• DKIM: a digital signature that certifies the legitimate sender
• DMARC: tells the recipient what to do with messages that fail the checks

Where are these protocols configured?

In the DNS server of the domain name. For each one, you need to modify or add a DNS record.